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We give service businesses in the UAE Farah, an AI front desk. When nobody can get to the phone, she picks up in English or Arabic, quotes your real prices, books the job and sends it to your WhatsApp.
The last call you'll ever have to answer yourself.
Same number you have now. Live in days, not weeks.
Example calls. The businesses and prices are made up.
Example call for Polar Pine Technical Services, an example business. Farah: Polar Pine Technical Services. I'm Farah, the company's virtual assistant. How can I help? Caller: My AC is blowing warm air and the kids can't sleep. Can someone come today? Farah: Sorry about that. A repair visit starts from AED 150, and the tech quotes any parts before fixing. Caller: طيب، متى أقرب وقت يقدر الفني يمر؟ Farah: سجلت لك اليوم الصبح بين 9 و11، والفريق بيتصل فيك يأكد الموعد. Caller: Okay. Villa 14, Al Barsha South. My name's Rashid. Farah: Thanks Rashid. AC repair, villa 14, 9 to 11 AM. It's booked and sent to the team.
Salons, AC repair, Dental clinics, Detailing studios, Pest control, Nail bars, Physio, Mobile car washes, Cleaning companies, Spas, Aesthetic clinics, Barbers
Mid-job or after closing, the caller doesn't know you're busy. They don't wait to find out.
They tap the next listing and book there.
Don't see yours? If your phone rings while your hands are busy, she'll probably fit. WhatsApp us and ask.
Customers call the number they already have. Nothing to reprint, nothing to change on Google.
If nobody picks up in about 5 seconds, the call forwards to her. Your phone still rings first.
She introduces herself as your virtual assistant and quotes your real prices. No guessing, no made-up numbers.
Who called, their number, what they want and when. Read it between jobs.
These are from an example maintenance company, so the names and numbers are made up. The format is the real thing.
Polar Pine Technical Services
| Time | Caller | What happened | Length |
|---|---|---|---|
| 00:18 | 055 *** 3092 EN | Booked AC not cooling, villa, 9 to 11am | 2:37 |
| 22:47 | 050 *** 7741 EN | Needs you Water leaking from ceiling, wants a tech tonight | 1:52 |
| 20:30 | 052 *** 5508 EN | Booked Move-in pest control, 2BR, Sun 10am | 2:10 |
| 18:12 | 056 *** 9026 ع | Booked Deep clean, 3BR villa, Sat 9am | 3:05 |
| 15:40 | 054 *** 1183 EN | Price or info Asked if the AMC covers gas top-up | 1:04 |
Today
New booking · Polar Pine Technical Services
Urgent. Bedroom unit, kids can't sleep. Please call to confirm.
23:44Polar Pine Technical Services · 3 to 9 Nov
Minutes used104 of 300
Coming soon. Here's what it'll look like. Example data for an example maintenance company. Not real results.
Ask for a price. Book a Friday slot. She speaks English and Arabic, with more languages coming soon. The demo Farah answers for Al Barsha Auto Spa, a car care shop we made up, so the business and its prices aren't real. Yours would know your menu.
Talk to Farah
Invite only: message us for an access code. Example car care shop, made-up prices. Calls end after 59 seconds.
Need a code? WhatsApp us.Three sliders, your numbers. It's an estimate, not a promise.
I miss about calls a week.
A rough guess is fine.
An average job is worth .
What a typical booking is worth to you.
Maybe of those callers would have booked.
Be honest. Some were only asking.
Work you might be missing each month
AED7,740
Estimate based only on the numbers you entered, times 4.3 weeks a month. It isn't a forecast of what Farah will book.
| Missed calls a month | 43 |
|---|---|
| Would have booked | 3 in 10 |
| Average job | AED 600 |
| Estimate | AED 7,740 |
Front Desk is AED 899 a month.
Setup fee not included.
5 of 5 founding spots left. Updated 5 Nov 2026.
Farah is new. We're not going to pretend otherwise. We're looking for five businesses to run her first, and we'll make it worth your while.
Prices in AED. Pay monthly, or pay yearly and get 2 months free.
Founding plans are monthly only. Switch to Monthly to see them.
| Our standard planFront DeskFarah on your phone line, booking jobs while you work.AED899 / monthAED 1,250 setup | Front Desk PlusFarah, plus the follow-up nobody has time for.AED1,499 / monthAED 2,500 setup · 6-month minimum | First 5 businesses onlyFounding Front DeskFront Desk at a founder price, locked for a year.AED549 / monthAED 500 setup · Locked for 12 months | First 5 businesses onlyFounding PlusEverything in Plus at a founder price, locked for a year.AED899 / monthAED 1,500 setup · Locked for 12 months | |
|---|---|---|---|---|
| Minutes a month | Minutes a month500 (about 175 calls) | Minutes a month1,000 (about 350 calls) | Minutes a month500 (about 175 calls) | Minutes a month1,000 (about 350 calls) |
| Extra minutes | Extra minutesAED 1.50 each | Extra minutesAED 1.50 each | Extra minutesAED 1.50 each | Extra minutesAED 1.50 each |
| Answers in English and Arabic | Answers in English and ArabicIncluded | Answers in English and ArabicIncluded | Answers in English and ArabicIncluded | Answers in English and ArabicIncluded |
| Quotes your real prices | Quotes your real pricesIncluded | Quotes your real pricesIncluded | Quotes your real pricesIncluded | Quotes your real pricesIncluded |
| Bookings sent to your WhatsApp | Bookings sent to your WhatsAppIncluded | Bookings sent to your WhatsAppIncluded | Bookings sent to your WhatsAppIncluded | Bookings sent to your WhatsAppIncluded |
| Weekly report of calls and bookings | Weekly report of calls and bookingsComing soon | Weekly report of calls and bookingsComing soon | Weekly report of calls and bookingsComing soon | Weekly report of calls and bookingsComing soon |
| A website for your business, built and hosted | A website for your business, built and hostedNot included | A website for your business, built and hostedIncluded | A website for your business, built and hostedNot included | A website for your business, built and hostedIncluded |
| Callbacks to missed callers | Callbacks to missed callersNot included | Callbacks to missed callersComing soon | Callbacks to missed callersNot included | Callbacks to missed callersComing soon |
| Booking reminders | Booking remindersNot included | Booking remindersComing soon | Booking remindersNot included | Booking remindersComing soon |
| Review requests | Review requestsNot included | Review requestsComing soon | Review requestsNot included | Review requestsComing soon |
| Price locked for 12 months | Price locked for 12 monthsNot included | Price locked for 12 monthsNot included | Price locked for 12 monthsIncluded | Price locked for 12 monthsIncluded |
| Start with Front Desk | Ask about Plus | Claim a founding spot | Claim Founding Plus |
Farah on your phone line, booking jobs while you work.
AED899 / month
AED 1,250 setup
Farah, plus the follow-up nobody has time for.
AED1,499 / month
AED 2,500 setup · 6-month minimum
Front Desk at a founder price, locked for a year.
AED549 / month
AED 500 setup · Locked for 12 months
Everything in Plus at a founder price, locked for a year.
AED899 / month
AED 1,500 setup · Locked for 12 months
Setup is a one-off fee and stays the same whether you pay monthly or yearly. You pay 50% of it up front and the rest when Farah goes live. Monthly fees are paid in advance. Annual plans are paid for the year up front and get 2 months free. Founding plans are monthly only, since they're already discounted and locked for 12 months. Extra minutes are AED 1.50 each, sold in blocks of 100. Calls under 20 seconds are free. Front Desk Plus has a 6-month minimum because we build your website, and the domain is yours.
We count the bookings she made, at your own prices. The setup fee isn't part of the refund.
Yes, if they ask. Farah introduces herself as your virtual assistant, and if a caller asks whether she's a real person, she tells them she's AI. People calling a business want a price and a time. She's quick with both.
No. Customers keep calling the number they already have. You switch on forwarding for unanswered calls, and after about 5 seconds of ringing the call goes to Farah.
She says so. She won't guess and she won't make up a price. She takes the caller's name, number and question and sends it to your WhatsApp, so you can call back when your hands are free.
Yes. She answers in English or Arabic, whichever the caller uses.
Yes, the ones you give us. We load your services and prices during setup. If a price depends on seeing the job, she gives your "starting from" price and says your team will confirm.
AED 1.50 a minute, sold in blocks of 100. Front Desk includes 500 minutes a month (about 175 calls), Front Desk Plus includes 1,000 (about 350 calls). A minute is time Farah spends on a call, and calls under 20 seconds are free.
Yes. Forwarding is a setting on your own line, so you can switch it off yourself and calls ring only on your phone again. To stop the service altogether, tell us.
Yes. Calls that ring out after hours forward to her the same way.
Days, not weeks. It mostly depends on how quickly we get your menu and you switch on forwarding. We won't promise a date we can't hit.
Pay monthly in advance, or pay for the year up front and get 2 months free. Front Desk Plus has a 6-month minimum because we build your website. Founding partners commit for 12 months and get their price locked for that time.
Message us. Tell us what you do and how you take bookings now, and we'll show you how Farah would answer your phone. No forms, no sales funnel.