Farah's live demo is invite only

She's answering for Al Barsha Auto Spa, an example car care shop. It's a made-up business: the prices, services and bookings are all fake, so nothing you book is real.

Demo calls last up to 2 minutes.

To keep the line free for real businesses, the demo needs an access code. Message us and we'll send you one, usually the same day.

No code yet? WhatsApp us or email [email protected] for one.

AI receptionist for Dubai service businessesFIFO Calls. Fully Integrated Front Office.

We set up Farah, an AI receptionist, for any service-based business in Dubai. When nobody can get to the phone, she picks up in the caller's language, quotes your real prices, books the job and sends it to your WhatsApp.

The last call you'll ever have to answer yourself.

WhatsApp us

Same number you have now. Live in 14 days.

Example calls. The businesses and prices are made up.

Example call for Polar Pine Technical Services, an example business. Farah: Polar Pine Technical Services. I'm Farah, the company's virtual assistant. How can I help? Caller: My AC is blowing warm air and the kids can't sleep. Can someone come today? Farah: Sorry about that. A repair visit starts from AED 150, and the tech quotes any parts before fixing. Caller: طيب، متى أقرب وقت يقدر الفني يمر؟ Farah: سجلت لك اليوم الصبح بين 9 و11، والفريق بيتصل فيك يأكد الموعد. Caller: Okay. Villa 14, Al Barsha South. My name's Rashid. Farah: Thanks Rashid. AC repair, villa 14, 9 to 11 AM. It's booked and sent to the team.

Car care and detailing, AC repair, Salons, Dental clinics, Real estate agents, Mobile car washes, Plumbers and electricians, Nail bars, Aesthetic clinics, Property management, Cleaning companies, Spas and massage, Physio, Pest control, Gyms and personal trainers, Handyman and maintenance, Yoga and pilates studios

Nobody leaves a voicemail. They call the next one on Google Maps.

Mid-job or after closing, the caller doesn't know you're busy. They don't wait to find out.

They tap the next listing and book there.

Same Farah. Your trade's language.

  1. 01Car carePPF, ceramic, tint, washes. Quotes by car size and books the drop-off.
  2. 02Home servicesAC, cleaning, pest control. Takes the address, the problem and the slot.
  3. 03Salons and spasFills the chair while your hands are in someone's hair.
  4. 04ClinicsBooks visits and answers "how much?" without ever giving medical advice.
  5. 05Real estateListing enquiries, viewings and tenant calls. Takes budget, cheques and a viewing slot.
  6. 06Gyms and fitnessMemberships, trials and class times. Books the trial and sends you the lead.

These are the trades with their own page. Farah works for any service-based business: if your phone rings while your hands are busy, she fits. WhatsApp us and ask.

Any service-based business. If your phone rings, she fits.

If customers call you to ask a price, check a time or book something, Farah can answer for you. Here are a few of the businesses she's built for.

Cars

Home

Beauty and wellness

Health

Property

Don't see yours? Message us what you do and we'll show you how Farah would answer your phone.

Your number stays. Farah catches what you can't.

  1. Your number stays.

    Customers call the number they already have. Nothing to reprint, nothing to change on Google.

  2. You choose when she answers.

    After hours, when you're busy, or when nobody picks up. You decide, and you can change it any time.

  3. She answers in the caller's language.

    She introduces herself as your virtual assistant and quotes your real prices. No guessing, no made-up numbers.

  4. The booking lands on your WhatsApp.

    Who called, their number, what they want and when. Read it between jobs.

What lands on your phone.

These are from an example maintenance company, so the names and numbers are made up. The format is the real thing.

  • Multilingual
  • Your real prices
  • Hands off to a person
  • Keeps your number

Go on. Try to catch her out.

Ask for a price. Book a Friday slot. She speaks English, Arabic, Hindi, Urdu, Russian, French, Spanish and more. If your customers need another language, we can set that up for you. The demo Farah answers for Al Barsha Auto Spa, a car care shop we made up, so the business and its prices aren't real. Yours would know your menu.

Talk to Farah

Invite only: message us for an access code. Example car care shop, made-up prices. Calls last up to 2 minutes.

Need a code? WhatsApp us.

Set up once. Looked after after.

  1. We set her up.

    One setup fee. We load your services, prices and hours, connect your number and test forwarding on your line. Live within 14 days.

  2. Built around your business.

    Farah uses a UAE number under your trade licence and an ElevenLabs account we help you create. We walk you through both.

  3. She speaks their language.

    English, Arabic, Hindi, Urdu, Russian, French, Spanish and more. Whatever your customers speak, she answers in it.

  4. We keep her sharp.

    Prices change, offers change. On a Care plan we update her, read her calls every month and fix what she got wrong. Need help? Message us.

Why "FIFO"? Fully Integrated Front Office.

Your phone, your website and your chat, answered by one receptionist who knows your prices.

That's the whole idea. FIFO Calls is a Dubai company that sets up Farah, an AI receptionist, on the number you already have. She catches the calls your team can't, in your customers' language, and we keep her sharp.

More about us

Do the maths with your own numbers.

Three sliders, your numbers. It's an estimate, not a promise.

I miss about 10 calls a week.

A rough guess is fine.

An average job is worth AED 600.

What a typical booking is worth to you.

Maybe 3 in 10 of those callers would have booked.

Be honest. Some were only asking.

Work you might be missing each month

AED7,740

Estimate based only on the numbers you entered, times 4.3 weeks a month. It isn't a forecast of what Farah will book.

How the estimate is worked out
Missed calls a month43
Would have booked3 in 10
Average jobAED 600
EstimateAED 7,740

Farah on Care: AED 499 a month.

Care plan only. The one-off setup and third party fees aren't included.

Five founding spots. Then the price goes up.

5 of 5 founding spots left. Updated 9 Nov 2026.

  1. 01Open
  2. 02Open
  3. 03Open
  4. 04Open
  5. 05Open

Farah is new. We're not going to pretend otherwise. We're looking for five businesses to run her first, and we'll set her up for a lot less in return.

What you get

  • Farah Setup for AED 999 instead of AED 1,999.
  • Want a website too? Farah + Website for AED 3,499 instead of AED 4,499.
  • Set up around your services, prices and hours, then looked after by us on a Care plan.
  • Your first month of Care free, like every setup.
  • The 14-day go-live promise, same as everyone.

What we ask in return

  • An honest testimonial once Farah has been on your phone for a while. Your words, your name, your business. We only publish it with your written OK.
  • Straight feedback when she gets something wrong, so we can fix it.
  • One introduction to another business owner you think she'd help.
Claim a founding spot

Pay once to set up. We keep her sharp.

Prices in AED. Pay once to set Farah up. Then pick a Care plan and we keep her sharp.

01 Setup, paid once

Founding offer: the first 5 businesses get AED 1,000 off setup.

 

Farah

An AI receptionist on the number you already have.

AED999 once

AED 1,999 after the founding spots go
50% up front, 50% when Farah goes live

  • Farah built on your services, prices and rules
  • Answers in English, Arabic, Hindi, Urdu, Russian, French, Spanish and more
  • Your services, prices, hours and FAQs loaded
  • Your UAE number connected (we walk you through it)
  • Call forwarding set up and tested on your du or e& line
  • Bookings and callbacks sent to your WhatsApp
  • 2 rounds of changes in the first 14 days
  • 30 days of support, then your first month of Care free
Set up my Farah
Best value

Farah + Website

Everything in Farah, plus a website that brings the calls in.

AED3,499 once

AED 4,499 after the founding spots go
50% up front, 50% when Farah goes live

Everything in Farah, plus:

  • A website for your business on your own domain, built by us
  • Your services and prices on show, so customers call ready to book
  • Built for phones, where most customers will find you
  • A WhatsApp button on every page
  • Set up for Google: page titles, descriptions and your Maps listing linked
  • English and Arabic as standard, more languages on request
Get Farah + Website

02 Care, to keep her sharp

Prices change, offers change, staff change. A receptionist with last month's prices is worse than none. Your first month of Care is free.

 

Care

We keep her up to date, so you never have to think about it.

AED499 / month

Invoiced monthly. Stop before any month.

  • Message us on WhatsApp any time
  • 2 updates a month: prices, hours, offers, FAQs
  • Fixes within 2 business days*
  • Monthly call review: we read her calls and fix what she got wrong
Choose Care
Most complete

Care Plus

For busy businesses that change often. Everything in Care, and more.

AED999 / month

Invoiced monthly. Stop before any month.

Everything in Care, plus:

  • Up to about 10 small updates a month*
  • Handled ahead of Care clients
  • Urgent issues straight to our phone
  • Monthly report: calls answered, bookings made, what they were worth
  • A new flow every quarter*, like a seasonal offer or a new service
Choose Care Plus

Pay yearly and get 12 months for the price of 10: Care AED 4,990 a year, Care Plus AED 9,990 a year.

No plan? Farah keeps running, and each change is AED 399.

Phone line and AI usage are billed to you directly by the providers. See third party fees

  • * Business days: Monday to Friday, excluding UAE public holidays, counted from when we have what we need from you.
  • * Small updates and edits: A small update changes prices, hours, offers or FAQs. A small website edit changes text, prices, photos or links. Unused ones don't roll over. New services, new pages and redesigns are quoted first.
  • * Quarterly flow: One new flow a quarter of up to about half a day's work. Bigger ones are quoted.

Setup is 50% up front and 50% when Farah goes live. Care is invoiced monthly and you can stop before any month. Yearly Care is paid up front and unused months aren't refunded. Setup is never discounted.

The 14-day promise. Farah is live within 14 days, or half your setup fee comes back.

The clock starts once we have your services, prices and hours, and your UAE number is ready. If we're late after that, it's on us.

Fair questions.

Will customers know it's AI?

Yes, if they ask. Farah introduces herself as your virtual assistant, and if a caller asks whether she's a real person, she tells them she's AI. People calling a business want a price and a time. She's quick with both.

Do I have to change my number?

No. Customers keep calling the number they already have. You switch on call forwarding and choose when calls go to Farah: after hours, when you're busy, or when nobody picks up.

What languages does Farah speak?

English, Arabic, Hindi, Urdu, Russian, French, Spanish and more. She answers in whichever language the caller uses.

Can she quote my actual prices?

Yes, the ones you give us. We load your services and prices during setup. If a price depends on seeing the job, she gives your "starting from" price and says your team will confirm.

What do I need to get started?

A UAE phone number under your trade licence and an ElevenLabs account. We walk you through both, then build and test Farah.

What do I pay each month?

If you want us looking after her, a Care plan: AED 499 a month, or AED 999 for Care Plus. Your first month is free. Her phone line and AI usage are billed to you directly by the providers (see third party fees on our pricing page).

How fast can I be live?

Within 14 days of getting your services, prices and hours, once your UAE number is ready. If we miss that, half your setup fee comes back.

More questions, answered

The last call you'll ever have to answer yourself.

Message us. Tell us what you do and how you take bookings now, and we'll show you how Farah would answer your phone. No forms, no sales funnel.

Message us on WhatsApp

  • Live in 14 days. Once we have your menu and your UAE number is ready.
  • Dubai based. Farah speaks English, Arabic, Hindi, Urdu, Russian, French, Spanish and more. Need another one? We can set it up.
  • A person, not a ticket system. You talk to the people who build your Farah.